Customers - Our Raison d'être
Do you know your customers? Or, perhaps, a better question is: Who are your customers?
provide goods and services (usually for money) to those external to
their organization know their customer demographic. However, employees
that do not deal with people outside their organization sometimes have
difficulty defining their "customer."
Quite simply -
anyone with whom you work inside or outside your company to
deliver a product or service is your customer. It can be John in
Accounting, Sarah in Human Resources, or Mr. Smith who buys your
difference between internal and external customers is that, typically,
the internal customer is not paying for goods or services. They are
working together with you - sometimes in a small part of a bigger cycle -
to deliver a product or service.
This does not make
internal customers "lesser" customers, but there are differences. It's
the primary customer that sustains the organization. The primary
customer is the paying customer.
If you deal with
your internal accounting department every day, they are your customer,
but ultimately, what you and your accounting department are
doing/producing/delivering is a contribution to a service to your
external customer. And every (EVERY) organization has at least one
Without external customers, there is no reason for the organization to exist!
You and I are both
customers. When we pay for product or service, we expect the
organization to give us the value for which we are paying. Organizations
that understand the concept of customer value also understand their
customers' needs and wants.
excellent that we serve our internal customers with the utmost regard,
it is even more important to serve our external customers with that same
regard. Without our external customers, we would be out of a job.