Technology and Social Media on a Collusion Course

In the olden days (remember those?), technology didn’t have a place at work other than as a tool to get work done faster. Today, technology in the workplace is much different than it was even a decade ago.

E-mail has coupled with instant messaging, texting has coupled with mobile phones, and other applications like Facebook, LinkedIn, Twitter, HootSuite, Klout, Ping…the list is almost endless…seem to be must haves for businesses and individuals alike. These technological aids invading the workplace no longer allow users to get their work done faster in an organization laden with “tradition.” In fact, the collusion of technology and social media in the business environment is having the opposite effect.

The complexities inside a business need an overhaul and this includes updating policies and procedures to include technology wherever possible. For instance, why use “approved” corporate travel agents when booking online is much faster? Get rid of your travel department (or travel roles) and allow employees to book for themselves. Allowing employees to use technology (like online travel booking) rather than relying on “tried and true” in-house processes can actually help speed up business.

And forget about middle management taking recommendations to upper management for decisions. Organizations should either do away with middle management or trust middle management (and other front line staff) to make decisions on behalf of the organization. The hierarchical structure of old no longer fits the technological revolution. If your organization is trying to fit technology into its deep hierarchy, it’s doing it wrong and the approach is hurting its bottom line. Deep hierarchies suck both efficiency and productivity out of the organization. In fact, it’s probably not an overstatement to say that deep hierarchies suck the life out of organizations.

Employees can only be productive if the bombardment of technology is managed efficiently. Give your employees access to all of the information they need, so they (and only they) can decide what information is important to be effective in their jobs. Essentially, it’s about employers loosening the “controls” on what their employees may (or may not) access. At the end of the day, productivity and results matter more than the steps taken to get there. But if those steps are enabled through technology, then productivity is also improved.

Employers that trust and value their employees will reap the results of improved efficiency and productivity and, ultimately, corporate success. Allow your employees to use a full range of technology to manage their jobs in the best way they see fit. When this happens, your employees will also trust you and the organization’s leadership. The end result is a win-win relationship that enables the company’s success.

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