Now that your staff completed training in your organization’s newest program, everyone knows what to do and how to do it. This is a reasonable expectation, but the reality is that training does not mean that learning has occurred. Even less so, there is no guarantee of proficiency.
In their book, Made to Stick, Chip and Dan Heath present six ways to make ideas “sticker.” These include:
These guidelines for making ideas stick are applicable in a variety of situations – from selling to teaching! And while all of these methods can make learning stick, they can also go a long way to enabling proficiency.
Research shows that retention of learning varies by modality. For instance:
10 percent retention through reading
20 percent retention through hearing
30 percent retention through seeing
50 percent retention through hearing and seeing
70 percent retention through repeating the material (saying)
90 percent retention through saying and doing
What the above demonstrates is that the more involved the learner is in the training, the higher the retention and the greater likelihood of higher proficiency.
Make training simple. This means that training should be logical and not complicated. Short bursts of training are more effective than are lengthy modules.
Introduce the unexpected into training. If the training is about records management, stage a short play that introduces real life work scenarios about handling information. Sing a song about libraries or show a video about e-mail. Get creative and introduce the unexpected!
Make training concrete. That is, ensure that training demonstrates specific behaviours and steps, allowing learners to practice the behaviours and steps both during and after training.
Both the trainer and training needs to be credible. Learners need to trust the source if they are to take the material seriously. The trainer’s body language affects the learners’ perception of credibility by 55 percent, voice accounts for another 38 percent, but what the trainer says only accounts for seven percent. Pay attention to your body language!
Make training emotional. The best way to do this is let learners know “what’s in it for them” (i.e., WIIFM – what’s in it for me). Perhaps learning the material may mean an increase in pay or a promotion at work. Nothing is more powerful than an emotional connection between the learner and the training to ensure that learning sticks.
Tell stories. Stories provide examples. People can relate to stories and are more apt to remember the story rather than the training material itself.
Using all of the above techniques can help training stick, but pairing learners with coaches or mentors helps reinforce learning, so that learners become proficient as they practice their learning.
And don’t forget to audit learning. At intervals of one month, three months, and six months post-training, follow-up with learners to discuss if they require further information. It is through follow-up that training reinforcement occurs and any issues that may arise are quickly resolved.