Here’s a surprising fact: Most of us have NO difficulty accepting change. And this is despite the fact that 80 percent of change initiatives fail first time out of the gate. What’s wrong with this picture, you ask?
It appears that the difficulty in implementing change is not in accepting the idea. The difficulty is in the sustained practice or application of the idea (or improvement initiative). In other words, the problem with our reaction to change does not relate to our ability to let new ideas in. The problem is in getting our old ideas out.
Either you believe the new initiative is the best way or you believe that your old way of doing the same thing is better. Believing in both simultaneously creates discord.
You can’t have it both ways: Discord leads to failed change initiatives.
Successful organizations remove the discord and it is likely that they incorporate the practice of bio-psychology of change into their change projects. According to Sherry Campbell, Director of Management Consulting at Sierra Systems, there’s a difference between a rational approach to change management and a bio-psychological approach.
It is only through the bio-psychological approach that change initiatives are successful. Here is how it works.
- Communicate the vision. Before change can occur, people need to be aware of potential changes. Working in small groups and with key individuals will go a long way to ensuring that the idea for the change initiative is firmly planted and people are primed to listen.
- Identify the area for change. Have individuals focus on the change and relate their thoughts, feelings and experiences around their existing circumstances. In doing so, individuals are able to “see” that their existing circumstance is in need of change.
- Assessment and diagnosis. With existing circumstances described, have the individual talk about their conflicting behaviours, feelings, and thoughts that may get in the way of accepting the change. What coping patterns are they using in the existing circumstances?
- Plan the change. Once assessment and diagnosis is complete, ask the individual what behaviour they can do less of (e.g., coping behaviours), so that they have room for this new behaviour (new change initiative) in their brain map space. Discuss their feelings relating to letting go of the old behaviour.
- Implement the change. Through pilot projects or visualization steps, implement the change incrementally until you reach your goal. Repetition of incremental steps may be necessary until you reach success.
- Monitor the change, successes and risks. Use coaching to help individuals stay on track with their new behaviour; accepting the change, and inserting it as the behaviour of choice in their brain map space.
Conducting regular check-ins after implementing change will help identify areas for further improvement. Early detection helps with early correction of failures and continuing reinforcement of new behaviours.