How Can “Voice of the Customer” be Used to Improve Organizational Performance?

In Lean Six Sigma, a specific methodology is used to address improvements in an existing process. These improvements are based on “the voice of the customer.” In other words, the organization’s motivation for improving organizational performance is based on what the customer is telling the organization. This makes sense since the organization’s sole purpose is to serve its customers. Without customers, the organization fails to exist.

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